Congratulations to our client LifeStageInvesting.com, who was featured in the “Reboot? RoboAdvisor…”
article on page 23 of this week’s Barron’s!
LifeStageInvesting.com has used our research to power their proprietary
ETF Model Portfolios for the last 2 years. We thought we would mention a few
things that we think make them so special – yes, toot our client’s horn a
bit.......
For those unfamiliar with this unique platform,
LifeStageInvesting.com is definitely not your ordinary RoboAdvisor. For starters, while the platform is used by
many self-directed investors, their primary audience is mostly comprised of Financial Advisors. These Advisors use LifeStage to determine appropriate asset allocations based on specific life stage
needs and then mirror those allocations to our ETF Model Portfolios. The result
is a highly efficient, turn-key solution that works for the FA and the client.
While the burgeoning Millennial cohort precipitated the
advent of the RoboAdvisor, the appeal of LifeStageInvesting reaches well beyond
this singular profile. By addressing broader
life cycle investment needs, LifeStageInvesting.com
appeals to investors of all demographic profiles including Millennials,
Retirees and all in between.
Here’s what we think is the biggest distinction – Investment Research.
LifeStageInvesting.com provides
comprehensive supporting research for its clients. While this may seem trivial to some, we have
not found one other RoboAdvisor that provides research on the underlying positions
of their recommended portfolios! We also believe that we know why – because so
many of the RoboAdvisors deploy selection processes that rely simply on expense
ratios or other one-dimensional factors, it causes a problem. Specifically, that any sound investment research would find fault with some selections derived by such a method and therefore conflict
with many of their portfolio selections.
Hence, the absence of investment research and a large piece of the value that LifeStageInvesting.com provides.
Oh and last but not least, it’s Free! – that’s right, in
order to foster initial adoption and further the development of the platform,
the site is open to all visitors. Now
that said, there are future plans for enterprises to license and customize the platform
for their specific users but nonetheless the site is open to the public and is available for all Investors
and Advisors – so have at it - LifeStageInvesting.com
!
Thank you for reading ETF Global Perspectives!
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